A FORCE FIELD ANALYSIS is a framework for looking at the factors (forces) that influence change. These forces can either be ‘DRIVING FORCES FOR CHANGE’ that help the organisation towards a goal or ‘RESTRAINING FORCES AGAINST CHANGE’ that might prevent an organisation reaching its goal. Here are the steps in force field analysis
STEP 1 Outline the proposal for change – insert in the middle of a force field diagram, as shown in the example below.
STEP 2 List forces for change ('Driving forces') in one column and forces against ('Restraining forces') change in the other.
STEP 3 Assign an estimated score for each force, with 1 being weak (Not that forceful) and 5 being strong (Very forceful).
STEP 4 Total the scores and if the driving forces are greater than the restraining forces then implement the change and vice versa.
The force field diagram helps managers weigh up the importance of these two types of forces.
It helps identify the people most likely to be affected by the change.
It encourages an examination of how to strengthen the forces supporting the decision and reduce the forces opposed to it.
The use of a leadership style that reduces opposition and resistance to change is highlighted as being more effective than forcing through unpopular changes in an autocratic manner.
Force field analysis requires the full participation of everyone involved to provide the accurate information required for an effective analysis. This can be a disadvantage when full participation is not possible, resulting in an analysis that does not provide a realistic picture of the supporting and opposing forces.
Another disadvantage is the possibility that the analysis will not result in a consensus among the group. In fact, a force field analysis may actually cause a division in the group between those who support the decision and those who oppose it.
One of the key things to keep in mind when using force field analysis is that the analysis developed is entirely dependent upon the skill level and knowledge of the group working on the analysis.
In most cases, force field analysis is based on assumptions, not facts. Even if the assumptions are based on experience, the interpretation of the evidence should not necessarily be seen as being objective within the overall process of evaluating the driving and restraining forces.