PRICE ELASTICITY OF SUPPLY (PES) is a measure of THE RESPONSIVENESS of the QUANTITY of a GOOD SUPPLIED to CHANGES in PRICE.
Since price and quantity demanded are POSITIVELY related, the PED is always a POSITIVE number. For example, any percentage INCREASE in price (a positive denominator), means a percentage INCREASE in quantity demand (a negative numerator), leading to a POSITIVE PED and vice versa.
Rules:
if the supply curve comes from the origin
--DETERMINANTS OF PES--
MORE INELASTIC
MORE ELASTIC
OVER A SHORT TIME PERIOD, a firm may be UNABLE TO INCREASE/DECREASE ANY OF ITS INPUTS TO CHANGE THE QUANTITY IT PRODUCES. In this case, SUPPLY IS HIGHLY INELASTIC, and may even be perfectly inelastic.
Therefore, THE SHORTER THE TIME PERIOD a firm has to adjust its inputs, THE SMALLER the PES.
OVER A LONGER TIME PERIOD, a firm may be MORE ABLE TO INCREASE/DECREASE ITS INPUTS TO CHANGE THE QUANTITY IT PRODUCES. In this case, SUPPLY IS HIGHLY ELASTIC.
Therefore, THE LONGER THE TIME PERIOD a firm has to adjust its inputs, THE LARGER the PES.
WHAT FACTORS MAKE THE 'TIME TO INCREASE OUTPUT' SLOW?
WHAT FACTORS MAKE THE 'TIME TO INCREASE OUTPUT' QUICK?
If a firm CAN'T EASILY SHIFT ITS EXISTING RESOURCES out of one line of production and into another (where prices are increasing), then the LOWER the responsiveness of quantity supplied to changes in price, and hence the LOWER the PES.
If the price of sushi rose, a clothes-making firm would not be able to shift its workers and machinery over to start making sushi, without a lot of extra training and investment.
If a firm CAN EASILY SHIFT ITS EXISTING RESOURCES out of one line of production and into another (where prices are increasing), then the GREATER the responsiveness of quantity supplied to changes in price, and hence the HIGHER the PES.
If the price of apples rose, an orange processing firm would be able to shift its workers and machinery over to start processing oranges, relatively quickly and easily.
If a firm CAN'T EASILY FIND ADDITIONAL PRODUCTIVE RESOURCES to increase output, then the LOWER the responsiveness of quantity supplied to changes in price, and hence the LOWER the PES.
If private medical prices rise it will not be easy to find available and qualified medical staff quickly, hence the PES will be INELASTIC.
If a firm CAN EASILY FIND ADDITIONAL PRODUCTIVE RESOURCES to increase output, then the GREATER the responsiveness of quantity supplied to changes in price, and hence the HIGHER the PES.
If fast food prices rise it will be relatively easy to find available and qualified staff quickly, hence the PES will be more ELASTIC.
If the firm’s CAPACITY IS FULLY UTILISED, it will be more difficult to respond to a price rise. therefore, the less the spare capacity, the smaller the PES (the more inelastic the supply).
If a firm HAS SPARE CAPACITY to produce that is not being used, it is relatively easy for a firm to respond with increased output to a price rise. Therefore, The greater the spare (unused) capacity, the higher is PES (the more elastic the supply)
If the firm is UNABLE TO QUICKLY & EASILY GET ACCESS TO NEW TECHNOLOGY TO HELP INCREASE PRODUCTIVITY then, it will be less responsive to a price rise. therefore, the more inelastic the supply.
In many developing countries farmers have no access to new technology that would increase their productivity because firstly they can't afford it, and secondly, the new tech is not sold in their country, hence they are less responsive to price changes.
If the firm is ABLE TO QUICKLY & EASILY GET ACCESS TO NEW TECHNOLOGY TO HELP INCREASE PRODUCTIVITY then, it will be more responsive to a price rise. therefore, the more elastic the supply.
In more developed countries farmers have access to new technology that helps them increase their productivity and allow them to be more responsive to price changes.
If a firm's product is PERISHABLE and/or they have NO STOCKS then they are not able to 'draw on' any inventory in response to any price rises. Therefore as the responsiveness is LOW so too s the PES (INELASTIC)
If a firm's product is NOT-PERISHABLE and they have BUILT-UP STOCKS then they are able to IMMEDIATELY 'draw on' any inventory in response to any price rises. Therefore as the responsiveness is HIGH so too s the PES (ELASTIC)
Using each of the factors above as to why PES
--PRIMARY COMMODITIES VS MANUFACTURED GOODS [HL ONLY]--
If we refer back to the 'Determinants of PES' above and apply each to PRIMARY COMMODITIES:
SHORT TERM: Agricultural products, in particular, take a very long to time to be regrown, many of them are 'seasonal' so even if the price is rising producers can not quickly increase output, hence the response is inelastic.
IMMOBILITY OF FOPS: Switching between crops is very difficult and extremely time-consuming. The labour and capital may be able to adapt (mobile), however, the land and climate will not be suitable for growing certain products, hence the response is inelastic.
UNAVAILABILITY OF ADDITIONAL FOPS: Land is the most important factor of production however even if prices are rising the amount of good arable land available is limited, and in many regions actually shrinking due to both over-farming and industrialisation, hence the response is inelastic.
FULL CAPACITY: The arable land used in primary commodity production is almost always being used to its full capacity, in fact, it is often overused leading to degradation, due to growing demand from developing nations hence there is little spare capacity to increase output, meaning the response is inelastic.
INABILITY TO STORE: The majority of the output is 'perishable' and also sold as 'Fresh' hence it is unable to be stored for later use. Therefore when price rises, farmers are unable to draw on stocks, hence the response is inelastic.
-LIMITED ACCESS TO NEW TECH: New technology in agriculture that increases productivity includes improvements in seeds, fertilisers, and machinery, which would often be too expensive for farmers to access, in addition, the lengthy time needed to replant and nurture would make the responsivness very slow and hence inelastic.
If we refer back to the 'Determinants of PES' above and apply each to MANUFACTURED GOODS:
SHORT TERM: Manufactured products, relative to primary commodities, in particular, take a much shorter time to be produced, hence the response is elastic.
MOBILITY OF FOPS: Switching production types between manufactured goods is relatively easier, in particular with production lines or labour-intensive, low skilled products such as textiles and toys. The labour and capital can quickly be adapted, hence the response is elastic.
AVAILABILITY OF ADDITIONAL FOPS: As mentioned above, if the manufactured product is labour-intensive and utilises low-skilled workers, then the firms should be able to find additional workers relatively easily, in addition, factory space is relatively easier to find, hence the response is more elastic.
SPARE CAPACITY: The industrialisation of most developing nations has seen an abundance of huge facilities being built, as such, it is more likely that manufacturers have spare capacity, though this obviously depends on the state of the economy, as during times of high growth factories may be operating at closer to full capacity. Though generally speaking producers of manufactured goods will have greater spare capacity to increase output, meaning the response is elastic.
ABILITY TO STORE: The majority of the output is 'non-perishable' and therefore it can be stored for later use. Therefore when price rises, producers of manufactured goods are able to draw on stocks, hence the response is elastic.
-ACCESS TO NEW TECH: New technology in manufacturing that increases productivity mainly includes improvements in machinery such as automation. Due to the large profit rewards available, the quantity of R&D devoted to this is huge, as such the stream of new technology is constant, as is the competitive prices available. In addition, these machines are relatively easier and much quicker to implement hence productivity can be increased relatively more easily thus the responsivness is much more elastic.
When a fluctuating demand curve interacts with an INELASTIC SUPPLY, the price fluctuations are LARGE.
When a fluctuating demand curve interacts with an ELASTIC SUPPLY curve, the price fluctuations are SMALL.
EXPLAIN WHY THE PES OF MANUFACTURED GOODS TENDS TO BE LARGER THAN FOR PRIMARY COMMODITIES (10)
Imagine the demand for both ORANGE JUICE and POP-IT TOYS increased. As prices start to rise, producers are incentivized to increase the quantity supplied.
Now apply THREE of the DETERMINANTS OF PES listed above to explain why the PES of ORANGE JUICE is RELATIVELY MORE INELASTIC than the PES for POP-IT TOYS.
Investigate the REASONS for an INCREASE in the PRICE of a sachet packet of ketchup in the US. Prices of ketchup sachets are up 13% since January 2020, and their market share has exploded at the expense of tabletop bottles.
Go through the following articles and videos and write a explanation which includes diagrams to answer the following:
Why is the price of tomato ketchup sachets constantly rising during the COVID-19 situation?
How could PES be helpful in explaining this issue?
What does the PES of a ketchup sachet look like?
Why would the PES be different for ketchup bottles and ketchup sachets?
--ARTICLES--
Haddon, H. & Gasparro, A. (2021). The new shortage: Ketchup can’t catch up. The Wall Street Journal. www.wsj.com/articles/the-new-shortage-ketchup-cant-catch-up-11617645189/
Callahan. C. (2021). Ketchup shortage hits restaurants across the United States. Today. www.today.com/food/ketchup-shortage-hits-restaurants-across-united-states-t214038
Dean, G. & Kay, G. (2021). A ketchup shortage in the US is causing prices to spike—and it could get harder to find ketchup packets at restaurants. www.businessinsider.com/ketchup-shortage-price-increase-us-restaurants-fast-food-delivery-heinz-2021-4
--VIDEOS--
CGTN America. (2021). Why is the U.S. seeing a ketchup shortage? CGTN America. www.youtube.com/watch?v=m5dyXFdiy8o
Reuters. (2021). Ketchup can’t catch up with a surge in demand, WSJ reports. Reuters. www.youtube.com/watch?v=kEIqpBkbEkA