3.3.5 TECH & THE MIX

E-COMMERCE refers to the buying and selling of goods and services over the Internet. 

Imagine you are the owner of a small clothes shop selling your own designs. You are pondering the possibility of selling your products online via your own website. Apply 3 of the above OPPORTUNITIES to the business & 3 OPPORTUNITIES to the customer that may result from this decision. REMEMBER TO APPLY.

Imagine you are the owner of a small clothes shop selling your own designs. You are pondering the possibility of selling your products online via your own website. Apply 3 of the above THREATS to the business & 3 THREATS to the customer that may result from this decision. REMEMBER TO APPLY.

(+) Targets the specific demographic group.

(+) Guarantees target customers see advert when they go onto Facebook.

(+) speed in response to market changes— information can be updated regularly.

(+) cheap to use it has no costs if just placing advertisements.

(+) reaches groups that are difficult to reach any other way.

(-)  Can alienate customers if they find the adverts annoying.

(-)  Have to pay for advertising if using pop-ups.

(-)  Lack of convo! of advertising if used by others.

(-)  May be altered or used in a bad way and forwarded on to other users giving the business bad publicity.

• SOLS Identify two advantages to SOLS (other than lower prices) of using a website to sell its products. (2)

• (HH) Identify and explain two ways Harry and Fred could use the Internet to help them manage HH. (8)

• (AH) Identify and explain one advantage and one disadvantage of using social media networks for the promotion of AH. (8)

• (DD) Consider the advantages of using e-commerce and the advantages of selling to supermarkets in other countries. Recommend which way DD should use to increase sales. Justify your answer. (12)