--THINK AHEAD--
"What economic concept has she just discovered?"
↓
↓
↓
"That's right, it's price inflation, but can a rise in the price of ice cream alone be considered inflation?"
↓
↓
↓
"Nope, this isn't considered inflation, as firstly it's only impacting a few goods and services, and secondly it's only 'temporary' in nature, and prices will drop."
↓
INFLATION
INFLATION refers to a PERSISTENT INCREASE in the GENERAL PRICE LEVEL over a period of time.
DISINFLATION
DISINFLATION refers to a DECREASE in the RATE (%𐤃) OF INFLATION, not a fall in the PRICE LEVEL.
DEFLATION
DEFLATION refers to a PERSISTENT DECREASE in the GENERAL PRICE LEVEL over a period of time
--RISE IN THE AVERAGE PRICE LEVEL--
"A RISE in the GENERAL PRICE LEVEL occurs as long as the RATE OF INFLATION is a POSITIVE."
--RISE IN THE RATE OF INFLATION--
"A RISE in the RATE OF INFLATION occurs when the RATE OF INFLATION INCREASES from the previous year's rate."
"Look at this article. What is it telling you about prices, are they falling, rising what is going on lah!!!!?"
↓
↓
↓
"This is a headline about 'disinflation'; prices have continued to rise but at a slower rate than the previous month last year. Mar-25 to Mar-26 was 3.3%, Apr-25 to Apr-26 was 2.8%."
↓
↓
↓
--THINK AHEAD--
"Whenever we talk about INFLATION, we are usually referring to changes in the prices of what type of goods?"
↓
↓
↓
"That's right! When discussing inflation, most articles refer to changes in the prices of 'CONSUMER' goods and services."
↓
↓
↓
--MEASURING INFLATION--
↓
"Holy moly, the prices have almost doubled!"
↓
"As you would expect, the everyday person is mainly concerned about 'MAINTAINING THEIR STANDARD OF LIVING' in terms of the amount of 'consumer' goods/services that their incomes afford them, so an inflation rate that measures 'changes in the prices of a basket of goods and services that is constructed to represent the content that a 'typical household' would need to maintain a good living standard' would be the most useful."
↓
↓
↓
↓
↓
"Thus, the most commonly used measure is called..."
↓
↓
--...THE CONSUMER PRICE INDEX--
"...the CONSUMER PRICE INDEX (CPI) is a WEIGHTED PRICE INDEX that compares THE COST OF A REGULARLY REVISED BASKET OF CONSUMER GOODS & SERVICES that is deemed to represent a 'typical' household's requirements for maintaining a constant standard of living during a specific period to the cost of that same basket in a reference base period."
↓
↓
↓
"Q. What categories of goods & services are used?"
↓
↓
↓
"Q. Why do you think it's often revised?"
"Well, what contributed to a household's basket in the 70s certainly differed in content from that of one in the 90s or the 2020s, but as long as it represents the 'typical' household's requirements for maintaining a constant standard of living during that specific period, it's still useful."
↓
"Look at the baskets below. Can you recognize anything from the 70s and 90s basket that doesnt exist today?"
↓
↓
↓
"Q. Why do you think it is 'weighted'?"
"Ask yourself whether a 50% increase in the price of durians should have a bigger impact on the typical household basket than a 5% increase in the price of fuel."
↓
↓
↓
"That's right! Clearly some price changes are more impactful than others on the average household; as such, these 'high-impact price changes' are given a higher 'weighting'."
↓
↓
↓
"Q. How are these 'weightings' worked out?"
"This weighting is based on the total expenditure on the item as % of total spending. In other words, once spending totals are known for every item in the basket, each is given a weight proportional to its share of total spending.
↓
↓
↓
"Below we can see the official 'broad category' weightings for the UK's CPI in 2022. As expected, the weightings add up to 100, with 'Housing & household services" given the highest weighting, and 'Health' the lowest'."
"Q. How are these 'spending totals' worked out?"
↓
↓
↓
"Statistical agencies build these spending patterns by collecting data from various sources, one of which is HOUSEHOLD EXPENDITURE SURVEYS, which are detailed surveys where households record what they spend their money on over a specific period."
↓
↓
↓
"Below is an real example of a request from the Singapore department of Statistics, for me to record my household spending for the purpose of helping them revise their CPI wightings"
↓
↓
↓
"Q. What is a price index?"
"A PRICE INDEX compares the % changes in the price of these baskets from a base year price given a value of '100'."
↓
"If we click on the 'Table 1' tab below, you will see the UK CPI presented as a price index with 2015 as the base year given a value of 100."
↓
↓
"What do you think the 141.8, in Apr 2026 means?"
↓
↓
↓
"Q. What can we say about the price of a basket that has an index value of '170'?"
↓
↓
↓
"That's right, the price of the basket has risen 70% in value since the base year."
↓
↓
↓
"Q. What can we say about the price of the basket that has an index value of '90'?"
↓
↓
↓
"That's right, the price of the basket has fallen 10% in value since the base year."
↓
↓
↓
"Let's construct a basic CPI step by step!"
--CONSTRUCT THE CPI (HL)--
"Whilst SL do not need to explicitly construct the CPI we will jointly complete this exercise in order to deepen understanding for later calculations."
↓
"Choose the content of the basket"
"We will use three: Pizza, Baby formula, and MRT rides."
↓
"Choose the base year prices to compare"
"We will designate the 2009 basket."
↓
"Insert the base year prices & quantities"
"We insert the prices of each good in the base year and the quantities (These are for the purpose of weightings)."
↓
"Calculate the base year basket's value"
"The base year basket is calculated by multiplying the basket's items price by its quantities."
↓
"Calculate the other years' basket values"
"Now calculate the value of the basket in all other years using the fixed quantities for each."
↓
"Convert the basket values into the CPI values"
"Using the formula below, we are able to work out the CPI values for each year."
'CPI = (Value of basket in specific year / Value of basket in the base year) x 100'
--CALCULATIONS HL/SL--
CALCULATING INFLATION W. THE CPI
Quick question: "Is the % change in the price of the basket from the base year; the inflation rate?"
↓
↓
↓
⚠️"Nope remember 'inflation' is the change in the price of the basket from the previous year which is equal to the % change in the CPI values. A POSITIVE % CHANGE indicates INFLATION, whilst a NEGATIVE % CHANGE indicates DEFLATION."
↓
ADJUSTING FOR INFLATION W. THE CPI
↓
↓
↓
"If I told you that Chelsea paid £30.8 million for Andriy Shevchenko in 2006, compared to Liverpool spending £125 million on Alexander Isak in 2025, you may think it's a bargain, right?"
↓
↓
↓
"Look at the infographic below of the 'most expensive EPL transfer'; you can see that Isak doesn't appear, and Shevchenko is in fact the 'most expensive." "But why?"
↓
↓
↓
"That's right, the figures have been 'adjusted for inflation'..."
↓
"Basically much like how the CPI measures changes in the price of a 'basket of goods' from a base year, this analysis measure changes in the average price of a 'basket of EPL player' using 2006/7 as the base year and then compared it to the average in '2023', which rose from £3.13m to £21.9m, an increase of about x7 (which in price index form would be 100 to 700, so the multiplier is 700/100 = 7), as such with that level of inflation Shevchenko's £30.8 million tranfer fee would 'adjust' to around £216 million in '2023'.
↓
↓
↓
--TASK--
"Complete this sentence: "In order to adjust Isak's fee into its 06/07 value, we know that in price index form this would be going from 700 to 100, so the multiplier is 100/700 = 0.143, meaning that in real, inflation-adjusted terms, Isak's fee was ___. Therefore, Shevchenko was actually ___% more expensive than Isak, despite Isak's nominal fee being ___ times larger!"
↓
↓
↓
"In order to adjust Isak's fee into its 06/07 value, we know that in price index form this would be going from 700 to 100, so the multiplier is 100/700 = 0.143, meaning that in real, inflation-adjusted terms, Isak's fee was '£17.9m'. Therefore, Shevchenko was actually '72%' more expensive than Isak, despite Isak's nominal fee being '4' times larger!""
↓
↓
↓
"Not too difficult, but there is also a formula that can be memorised and used..."
"So if we use the formula..."
P. of Isak in 06/07 = P. of Isak in 2023 (£125m) * 100/700 = £17.9m
P. of Shevchenko in 2023 = P. of Shevchenko's in 06/07 (£30.8m) * 700/100 = £216m
↓
↓
↓
"Now use the formula to answer these questions, write a couple in your note book for reference."
--PADLET TASK--
"Now find your own example of a good and work out if it is now more expensive or cheaper in real terms using this inflation calculator (See my 'coke cola' example below)
↓
"The most obvious limitation is related to the fact that..."
↓
"ONE BASKET DOES NOT FIT ALL"
↓
"The CPI gives a single figure that represents the change in the cost of living for an AVERAGE household; however, as EACH HOUSEHOLD IS UNIQUE in terms of their respective consumer baskets, it cannot really be a truly accurate indicator of every family's changing cost of living and can therefore OVERSTATE or UNDERSTATE it."
↓
↓
"In addition, there are three biases that seriously 'overstate' the impact it has on the average cost of living..."
↓
SUBSTITUTION BIAS
↓
"In order to compare basket prices, the WEIGHTINGS NEED TO BE FIXED, however, IT IS NATURAL FOR CONSUMERS TO CHANGE THE QUANTITIES THEY BUY when the prices of individual items rise and fall. They will BUY LESS of those ITEMS WITH HIGHER PRICE CHANGES, thus reducing their weighting, and BUY MORE CLOSE SUBSTITUTES with relatively LOWER PRICE CHANGES, increasing their weighting. However, since the weightings stay fixed for at least 24 months, the CPI will OVERSTATE the RISE in the COST OF LIVING."
DISCOUNT OUTLET BIAS
↓
"The PRICES used to compile the CPI are usually BASED ON THE RETAIL RECOMMENDED PRICE (RRP) OF SINGULAR UNITS; however, this is not always the price that consumers pay due to the VAST NUMBER OF DISCOUNT STORES opening that sell individual units at lower prices in addition to BULK ORDERS, which cost an even lower average price. Hence, the CPI again OVERSTATES the true change in the cost of living."
QUALITY BIAS
↓
"QUALITY BIAS refers to a phenomenon in which the CPI MISINTERPRETS PRICE RISES DUE TO QUALITY ENHANCEMENTS AS INFLATION IN THE SAME PRODUCT. In other words, the CPI FAILS TO FULLY ADJUST FOR THE INCREASED VALUE OR UTILITY CONSUMERS DERIVE FROM NEW OR IMPROVED PRODUCTS. Hence, the CPI again OVERSTATES the true change in the cost of living."
--iPHONE EXAMPLE--
"If I told you the 2023 iPhone 15's base model is almost the same price as the 2007 base model, would you believe me?"
The first graph below shows how the price of iPhone's (Base, Pro, and Pro Max models) have changed over time using current (nominal) prices, suggesting that they have become more and more expensive, however if we look at the second graph which converts all prices into 2023 prices, we can see that the iPhone 15's base model is almost the same price as the 2007 base model.
In terms of utility to the consumer the iPhone 15 gives far more functionality and quality to the user than the 2007 model, however there has been an insignificant rise in the real price, which a CPI ignore and simply count the slight rise in price as inflationary, which seriously undervalues the utility gains. LINK
NEW/REDUNDANT PRODUCTS
↓
"A further problem associated with having a FIXED BASKET of PRODUCTS and WEIGHTINGS, is that over time NEW PRODUCTS ENTER the consumption habits of a typical household, while EXISTING PRODUCTS BECOME STATISTICALLY INSIGNIFICANT, therefore if these changes are not captured by the CPI then it ignores the real impact of price changes."
↓
"Looks what's back!"
↓
↓
USELESS FOR INT'L COMPARISONS
--TASK--
"The price of Kimchi, has risen in Korea but has fallen in the UK, yet the CPI of the UK is significantly higher than the CPI in Korea, so does that mean a Korean resident should be put off from living in the uk due to the 'higher cost of living'?
↓
↓
↓
"Of course not!, infact as their basket of goods has a much larger spend on kimichi than the 'typical' uk household, their cost of living would actually be lower then in Korea."
↓
↓
"We have already seen that due to numerous variables, consumer spending can differ from HOUSEHOLD to HOUSEHOLD and the basket's fixed content and weightings do not always accurately represent household expenditure. Given that baskets content and weighting differ from COUNTRY to COUNTRY, international comparisons are even more inaccurate."
↓.
USELESS FOR COMPARISONS OVER TIME
"When my grandpa was young, everyone ate spam and wore braces?"
"Do you think the basket of the 1950s is the same basket as the 2020s? Of course not, the BASKET'S CONTENT & WEIGHTINGS ARE REVISED AT LEAST ONCE PER DECADE, as such comparisons of more than this length are less accurate."
↓
PORTFOLIO CHECKPOINT
--Use the markscheme below to construct both 10-mark answers--
--CORE vs HEADLINE RATE--
"When you see dramatic headlines like this, the media is almost always reporting the HEADLINE INFLATION RATE. This rate INCLUDES all goods and services in the basket, most notably VOLATILE ITEMS like FOOD (often affected by weather, crop diseases, etc) and ENERGY (often affected by geopolitical events, OPEC decisions, and seasonal demand), which as the headline states is the major contributing reason.
↓
"So what you might ask?"
↓
"The problem is that with these goods included this rate 'spikes' and 'crashes' regualrly from month to month (e.g., a war breaks out and oil prices double overnight), the headline rate can be very noisy. It gives you a picture of what is happening right now, but it is terrible at showing the underlying, persistent trend.
↓
"That's why it's best to use the CORE INFLATION RATE (or Underlying Inflation) which strips out these volatile food and energy prices. Central banks (like the Federal Reserve or the European Central Bank) almost exclusively focus on the Core CPI when making monetary policy decisions.
--PRODUCER PRICE INDEX (PPI)--
"A producer price index (PPI) measures the average change in the wholesale prices received by domestic producers of raw materials, intermediate goods, and capital equipment sold to other businesses. It is often seen as a leading indicator of consumer price changes. A RISE IN THESE PRICES WILL BE REFLECTED IN A RISE IN THE CPI."
↓
PAST PAPER WALKTHROUGH
--Use the markscheme below to construct both 10-mark answers--
This essay will explain how the PPI can act as a useful predictor of future inflation."
STAGE 1: Define the key terms
A producer price index (PPI) measures the average change in the prices received by domestic producers of raw materials, intermediate goods, and capital equipment sold to other businesses. It is often seen as a leading indicator of consumer price changes. Inflation, by contrast, is a sustained increase in the general price level of goods and services in an economy over a period of time, typically measured by the CPI. This essay will explain how the PPI can act as a useful predictor of future inflation."
↓
STAGE 2: How PPI predicts Inflation
"The primary use of the PPI as a predictor lies in its ability to signal future cost-push inflation. Since the PPI measures the price of goods at the wholesale or production level, an increase in the PPI indicates that producers are facing higher costs for raw materials, energy, or intermediate goods. These higher production costs are a negative supply shock. To maintain their profit margins, producers will pass these increased costs onto consumers in the form of higher final prices. Therefore, a sustained rise in the PPI is a leading indicator that consumer prices (CPI) will likely rise in the near future."
↓
"A rising PPI can also predict demand-pull inflation. If the PPI is increasing because wholesale or intermediate markets are experiencing a surge in demand, this suggests strong economic activity. For instance, if businesses are bidding up the price of components and raw materials, it implies they are anticipating strong consumer demand for their final products. This increased aggregate demand, as it works its way through the supply chain, will eventually put upward pressure on the general price level, leading to demand-pull inflation."
↓
STAGE 3: Visualizing the Concept (The Diagrams)
"This process can be illustrated using the standard aggregate demand (AD) and aggregate supply (AS) model. For cost-push inflation, a rise in the PPI represents an increase in factor costs, causing the AS curve to shift leftward from AS₁ to AS₂. This results in a higher average price level (P₁ to P₂) and a lower level of real output (Y₁ to Y₂)."
↓
"Conversely, if a rising PPI signals strong demand in intermediate markets, it can inicate an increase in overall consumer spending. This would cause the AD curve to shift rightward from AD₁ to AD₂, leading to a higher price level (P₁ to P₂) and a higher level of real output (Y₁ to Y₂)."
↓
STAGE 4: Bringing it all together
Explain why it's a useful predictor, but also include a short note of caution to show evaluation.
"In practice, the PPI is considered a leading economic indicator. Governments and central banks, for instance, closely monitor the Producer Price Index for commodities like energy and food. A sharp increase in these PPIs often precedes a rise in headline CPI inflation, making it a key tool for forecasting and monetary policy decisions."
"However, it is important to note that the PPI is not a perfect predictor. The ability of producers to pass on costs depends on the state of the economy and the price elasticity of demand for their goods. In a recession, for example, a rising PPI might not immediately translate to higher CPI, as firms may be unable to raise prices for fear of losing customers. Despite this, its nature as a leading indicator makes the PPI an invaluable tool for predicting the direction of future inflation."
↓
--THINK AHEAD--
"If you think back to the microeconomic models of supply and demand, what were the two causes of an increase in the price of a single good?"
↓
--CAUSES OF INFLATION--
--DEMAND-PULL--
DEMAND-PULL INFLATION refers to a rise in the general price level caused by INCREASES IN AGGREGATE DEMAND (AD). It is associated with an INFLATIONARY GAP, so occurs at output levels greater than the full employment level of output.
DEMAND-PULL INFLATION results in HIGHER PRICES, HIGHER OUTPUT, and LOWER UNEMPLOYMENT in the SR.
--COST-PUSH--
COST-PUSH INFLATION refers to a rise in the general price level caused by INCREASES IN THE COSTS OF PRODUCTION OR SUPPLY-SIDE SHOCKS. It is associated with a FALL IN OUTPUT, as the SRAS CURVE SHIFTS LEFTWARDS. (Note, as the output gap ISN'T caused by a fall in AD it is not called referred to as a DEFLATIONARY GAP)
Because COST PUSH INFLATION results in HIGHER PRICES and LOWER OUTPUT & EMPLOYMENT, it is referred to as 'STAGFLATION' which is relatively worse than DEMAND-PULL inflation.
See PORKFLATION
See SHRINKFLATION
See TARIFFLATION, ARTICLE
CHECKPOINT
--Use the markscheme below to construct both 10-mark answers--
CHECKPOINT
--Use the markscheme below to construct both 10-mark answers--
--THINK AHEAD--
"Can you explain this headline?"
↓
--REDISTRIBUTION EFFECTS--
"Hay future me, why are you so sad?"
↓
↓
↓
↓
"That's right, it seems that over time prices have risen and his fixed amount of spending money buys him less 'stuff'."
↓
↓
↓
"In other words whilst his "NOMINAL INCOME, the actual dollar amount that he receives, has remained FIXED his REAL INCOME which refers to the quantity of goods and services that this money will buy. has FALLEN as the PURCHASING POWER of each $ has DECREASED"
↓
↓
↓
--"WHO WINS/LOSES FROM (UNEXPECTED) INFLATION?"--
--TASK--
↓
"Read the article below and identify the 'type of stakeholder' and whether they are 'winners' and 'losers' following unexpected inflation."
↓
--"You can start like this is you like?"--
"Unexpected inflation can result in certain stakeholders benefiting at the expense of others, in terms of losers, workers that are on 'fixed' salaries will certainly lose as the purchaisng will fall, however workers that...."
💡TIP: "To decide if the stakeholder is a winner or loser, simply consider whether the 'purchasing power' of their subsequent income or debt has risen or fallen in value."
↓
"Fixed-Income earners vs Flexible-income earners?"
↓
↓
↓
"That's right workers with fixed nominal incomes as well as receipients of pensions or certain government benefits, see their real income shrink as prices rise and are 'LOSERS'. Meanwhile, workers with strong unions or in-demand skills have some degree of flexibility and bargaining power enablingthem to renegotiate wages, keeping pace or even outpacing inflation, and can be considred 'WINNERS'."
↓
↓
↓
"Debtors (borrowers) vs Creditors (lenders)?"
↓
↓
↓
"Inflation erodes the real value of money owed. If you borrow money at a fixed interest rate, inflation makes your future repayments "cheaper" in real terms so the borrow is the 'WINNER'. Conversely, if you are a lender, you get paid back with dollars that are worth less in real terms than the dollars you originally lent out and are therefore 'LOSERS'."
↓
↓
↓
--OTHER EFFECTS--
--TASK--
↓
"Look at the stakeholders comments below and decide whether they are the winners and losers following unexpected inflation."
↓
--IMPACT ON INVESTMENT--
"I am only willing to lend my hard-earned money to you for investment if I am 100% certain that the money you give me back in the future has a higher purchasing power than it does now."
↓
↓
↓
"Unless the inflation rate is low and stable, it is VERY DIFFICULT FOR PEOPLE YOU PREDICT THE FUTURE REAL RETURNS of any transaction which involves payments at future dates. As shown above, it will DISCOURAGE SAVING AND LENDING ACTIVITIES and ultimately curtail investment and economic growth."
↓
↓
↓
--IMPACT ON SAVINGS--
"You are offering me 5% on my savings after a year, yet the last three years have seen the inflation rate fluctuate between 3% and 7%, hmmm, I might as well spend it now!"
↓
↓
↓
"As we know inflation reduces the 'REWARD FOR SAVNG', thus LOWERING THE INCENTIVE TO SAVE and ENCOURGING MORE SPENDING NOW, which can add to inflationary pressure even more."
↓
↓
↓
--IMPACT ON INT'L COMPETITIVENESS--
"Our prices are rising faster than theirs; no wonder everyone is ditching 'Made in HK' for 'Made in Vietnam', we are not only losing our competitive edge, but soon our jobs!"
↓
↓
↓
"If a country's inflation rate RISES RELATIVE to the rate in other countries then its EXPORTS will become UNCOMPETITIVE, resulting in EXPORT REVENUE FALLING and IMPORT EXPENDITURE RISING, which will LOWER NET EXPORTS."
↓
↓
↓
--IMPACT ON ECONOMIC GROWTH--
"GDP = C + I + G + NX, so......"
↓
↓
↓
UNCERTAINTY = LOW SAVINGS => LESS INVESTMENT so 'I' FALLS
LOSS OF INTERNATIONAL COMPETITIVENESS = LESS EXPORTS & MORE IMPORTS so 'NX' FALLS
Both 'I' and 'NX' are part of AD, so REAL GDP will FALL
↓
↓
↓
--IMPACT ON EQUITY--
"Thankfully inflation hasn't really impacted me, as my property portfolio has actually increased in value, and also I have a lot of investments that are earning me higher returns than inflation. Phew, how about you?"
↓
↓
↓
"Inflation REDUCES THE PURCHASING POWER OF MONEY, and those with FIXED OR LOW INCOMES will inevitably suffer the most."
↓
Not only are their incomes losing their real values but they LACK THE SAVINGS TO SAFEGUARD THEIR WEALTH through stock market investments or real estate, unlike high-income earners."
↓
↓
↓
--PAST PAPER--
--Use the markscheme below to construct your answer(s)--
--THINK AHEAD--
"Hey everybody, I've got some great news: Labubu doll prices have fallen and will be falling next year and probably the year after that. What should we do?"
↓
--DEFINITION--
"DEFLATION refers to a PERSISTENT DECREASE in the GENERAL PRICE LEVEL over a period of time."
--CAUSES OF DEFLATION--
--BAD DEFLATION--
DEFLATION that occurs due to a DECREASE IN AGGREGATE DEMAND is termed 'BAD DEFLATION' because the FALL IN THE GENERAL PRICE LEVEL is accompanied by a FALL IN REAL GDP, causing a recession.
--GOOD DEFLATION--
DEFLATION that ocurs due to an INCREASE IN AGGREGATE SUPPLY is termed 'GOOD DEFLATION' because the FALL IN THE GENERAL PRICE LEVEL is accompanied by a RISE IN REAL GDP, causing economic growth.
--WHY GOOD DEFLATION IS STILL BAD--
When prices keep falling, people tend to POSTPONE THEIR PURCHASES in the expectation that prices will fall further; however, this fall in economic activity means...
--WHY DEFLATION IS RARE--
Deflation is not a common phenomenon. Whereas it is often the case that the price of a particular good or service may fall over time, it is rare to see the general price level of an economy falling. There are several factors that account for this:
WAGES DO NOT ORDINARILY FALL: This means it is difficult for firms to lower the prices of their products, as this would cut into their profits, especially since wages represent a large proportion of firms’ costs of production. There are several reasons why wages do not fall easily (labour contracts, minimum wage legislation, worker and union resistance to wage cuts, ideas of fairness, fears of negative impacts on workers’ morale, etc.).
LARGE OLIGOPIOLISTIC FIRMS MAY FEAR PRICE WARS: If one firm lowers its price, then others may lower theirs more aggressively in an effort to capture market shares, and then all the firms will be worse off. Therefore, firms avoid cutting their prices.
AVOID MENU COSTS: Firms want to avoid incurring menu costs resulting from price changes, particularly if they believe that the lower prices will prevail only for short periods of time. Therefore, they avoid lowering their prices.
--COSTS OF DEFLATION--
--REDISTRIBUTION EFFECTS--
--😞LOSERS--
--😜WINNERS--
--FIXED INCOME PAYERS--
If the APL FALLS, and employees PAY FIXED WAGES, then their REAL LABOUR COSTS will RISE, Therefore Payers of fixed incomes will be LOSERS.
--FIXED INCOME EARNERS--
If the APL FALLS, and people's INCOMES REMAIN FIXED, then their REAL INCOMES will RISE, as the PURCHASING POWER OF THEIR INCOMES RISE. Therefore people on fixed incomes will be WINNERS.
--BORROWERS--
If the APL FALLS, (by more than what was anticipated) then the REAL VALUE OF THE BORROWER'S REPAYMENTS will have RISEN in terms of its PURCHASING POWER Hence BORROWERS are LOSERS.
--LENDERS--
If the APL FALLS, (by more than what was anticipated) then the REAL VALUE OF THE LENDER'S EXPECTED RETURN (interest plus principal) will have RISEN in terms of its PURCHASING POWER Hence LENDERS are WINNERS.
--OTHER EFFECTS--
--IMPACT ON THE VALUE OF DEBT--
"I borrowed a lot of money, and now that prices have fallen, the real value of my repayments has risen."
As already mentioned, in the LOSERS section, those who have debt (borrowers) will see the REAL VALUE OF DEBTS INCREASE => LESS CONSUMER SPENDING.
--IMPACT ON INVESTMENT SPENDING--
"I borrowed a lot of money, and now that prices have fallen, the real value of my repayments has risen."
Deflation also DISCOURAGES BORROWING by both consumers and firms, as the REAL VALUE OF DEBT INCREASES as the price level falls. The result is that business spending ('I') falls, causing aggregate demand to fall. If the economy is already in recession, this will become deeper with falling AD, unemployment increases further, incomes and prices fall further, deflationary pressures increase further, spending and borrowing decrease further, and so on in a downward spiral.
--IMPACT ON CONSUMPTION SPENDING--
Deflation DISCOURAGES SPENDING by consumers because they POSTPONE MAKING PURCHASES as they expect that prices will continue to fall, thus REDUCING 'C' and AD, creating cyclical unemployment.
--IMPACT ON BANKRUPTCIES--
As mentioned, the VALUE OF DEBT INCREASES, which when coupled with FALLING SALES often results in businesses being UNABLE TO AFFORD REPAYMENTS and defaulting on their loans resulting in them going bankrupt.
--IMPACT ON RESOURCE ALLOCATION--
--INEFFECTIVENESS OF POLICY--
--POSITIVE IMPACT OF DEFLATION?--
Increases their purchasing power, allowing them to save more money as their income increases relative to their expenses.
PORTFOLIO CHECKPOINT
--Use the markscheme below to construct both 10-mark answers--
PORTFOLIO CHECKPOINT
--Use the markscheme(s) below to construct answer(s)--
--UNEMPLOYMENT vs INFLATION--
"Do you remember what happened to real output in the short run following an increase in aggregate demand?"
↓
↓
↓
"That's right, output and prices rose, in other words unemployment falling was 'traded off' for higher prices."
↓
↓
↓
"Do you remember what happened to real output in the long run following an increase in aggregate demand?"
↓
↓
↓
"That's right, 'nothing happened' only the price level increased as factor prices (wages) eventually adjusted to the higher prices, pushing up costs of production, reducing output and re-establishing output at the full employtment level"
↓
↓
↓
"Given that output and the level of employment are directly related, (both increase together), what can we say about the relationship between the average price level and the level of unemployment in the short and long run following an increase in aggregate demand?"
↓
↓
↓
"Well back in the
--THE PHILLIPS CURVE 'TRADE OFF' (HL)--
"Studying UK data from 1861-1957, it was observed by the New Zealand Economist William Phillips, that there appeared to be a STABLE TRADE OFF BETWEEN WAGE RATE INCREASES and LEVELS OF UNEMPLOYMENT as shown here."
This data suggested the following:
UNEMPLOYMENT RATE ↓ when NOMINAL WAGE↑
UNEMPLOYMENT RATE ↑ when NOMINAL WAGE↓
"Given the strong positive relationship between wage growth and higher general prices (firm's pass the higher labour costs on to customers) the relationship was further developed to reflect inflation as follows."
UNEMPLOYMENT RATE ↓ leads to AV. PRICE LEVEL↑
UNEMPLOYMENT RATE ↑ leads to AV. PRICE LEVEL↓
So it would appear from this that LOW INFLATION + LOW UNEMPLOYMENT were IN CONFLICT, in other words governmnets would have to TRADE-OFF one objective for the other.
--THE PHILLIPS CURVE & THE AD/AS--
The Phillips curve is almost the mirror image of the AD-AS diagram.
Clearly the level of employment (and hence unemployment) is linked to the level of Real GDP. The greater the level of GDP the lower the level of unemployment and vice versa.
--WAS THE PHILLIPS CURVE CORRECT?--
IN THE SHORT-RUN 'YES':
DEMAND RISES => DEMAND FOR WORKERS INCREASES => HIGHER NOMINAL WAGES BEING PAID => AS WAGES RISES => COSTS OF PRODUCTION RISE => AVERAGE PRICE LEVELS START TO RISE (INFLATION) => NOMINAL WAGE INCREASE IS MISTAKEN FOR REAL INCREASE IN WAGES SO MORE PERCEIVED INCENTIVE TO WORK ('MONEY ILLUSION') => UNEMPLOYMENT FALLS.
IN THE LONG-RUN 'NO':
AS AVERAGE PRICE LEVELS RISE (INFLATION) => RECOGNITION THAT REAL WAGE HAS RETURNED TO ORIGINAL LEVEL => EXTRA INCENTIVE TO WORK DISAPPEARS => UNEMPLOYMENT RETURNS TO NATURAL RATE.
SO WE CAN SEE IN THE LONG RUN, THERE IS 'NO TRADE-OFF'
Previously we learned that in the long run, factor prices will readjust and the economy WILL ALWAYS RETURN TO THE NATURAL RATE OF UNEMPLOYMENT, so what does this mean for the Phillips curve?
If we mapped this readjustment following an inflationary gap on the AD/AS model onto the Phillips curve we can see the following.
The LRPC rests at the NRU in this case at 5%
So we can conclude that the TRADE-OFF of lower unemployment and higher inflation during an inflationary gap IS TEMPORARY and will always end up impacting the price level only (Pl1 to Pl2).
--REAL WORLD EXAMPLES--
✅ 1. Post–World War II Boom (Late 1940s–1950s, USA & UK): Unemployment: Very low due to high demand, rebuilding, and wartime savings being spent. Inflation: Rose sharply because firms couldn’t keep up with surging demand. Why it shows the trade-off: Governments tolerated higher inflation to maintain full employment.
✅ 2. 1960s United States – “Golden Era” of the Phillips Curve: Under Presidents Kennedy and Johnson. Unemployment: Fell to around 3–4%, the lowest in decades. Inflation: Increased gradually from 1–5%. Policymakers explicitly used the Phillips Curve to justify tolerating more inflation in exchange for jobs.
✅ 3. 1970s UK (Before Stagflation) Early 1970s, before the oil crisis. Unemployment: Dropped to 2–3%. Inflation: Climbed to 9–15%. The UK government pumped spending into the economy to preserve jobs, causing inflation to spike.
✅ 4. Post–2008 Financial Crisis Stimulus (2010–2019). USA, UK, and Europe used loose monetary policy (low interest rates & QE) to cut unemployment. Unemployment: Fell from 10% → 4% (USA). Inflation: Gradually picked up from near zero to 2%. Central banks accepted inflationary pressure to reduce unemployment.
✅ 5. Japan in the 2010s (Abenomics). Japan had persistent deflation and high unemployment concerns. The government deliberately created moderate inflation (2% target) through stimulus. Result: Unemployment fell from 4.5% → 2.5%, Inflation rose from 0% → 1–2%. A textbook example of sacrificing price stability for jobs.
✅ 6. Post-COVID Reopening (2021–2022, USA & Europe): Unemployment: Fell rapidly as economies reopened. Inflation: Jumped to multi-decade highs (6–10%). Huge fiscal stimulus, low interest rates, and labour shortages all combined to show the trade-off in real time.
--THE BREAKDOWN OF THE PHILLIPS CURVE--
WE CAN SEE THAT THIS RELATIONSHIP IS SOLELY BASED ON THE IDEA THAT CONTROLLING AGGREGATE DEMAND WILL DETERMINE INFLATION AND UNEMPLOYMENT RATES.
HOWEVER, AS WE KNOW CHANGES IN AGGREGATE SUPPLY ALSO IMPACT PRICES AND EMPLOYMENT LEVELS.
IN THE 1970s & 1980s, 'SUPPLY-SIDE SHOCKS', INVOLVING OIL AND FOOD PRICES INCREASED COSTS OF PRODUCTION, WHICH AS WE KNOW SHIFT THE SUPPLY CURVE TO THE LEFT.
SRAS ↓ => UNEMPLOYMENT RATE ↑ => AVERAGE PRICE LEVEL (APL) ↑
WHEN BOTH RATES RISE TOGETHER IT IS CALLED 'STAGFLATION'
The key point is: **modern governments and central banks generally do not “follow the Phillips curve” as though it gives them a menu from which they can permanently choose lower unemployment by accepting higher inflation.** Stagflation is one of the major reasons that interpretation was abandoned.
### 1. The original policy interpretation was too simplistic
The early Phillips-curve idea could be interpreted as:
**Lower unemployment ⇄ Higher inflation**
So policymakers might think:
> “We can stimulate AD, reduce unemployment from 6% to 4%, and accept a little more inflation.”
genui{"learning_viz":{"type_id":"PHILLIPS_CURVE","initial_values":{"demand_pressure":0}}}
That can still be useful **in the short run when the disturbance is primarily on the demand side**. If aggregate demand falls, for example, inflationary pressure and output/employment may both fall. Stimulating AD can therefore move the economy back toward potential output.
### 2. Stagflation doesn't actually destroy the modern Phillips curve
This is the crucial distinction.
Suppose oil prices suddenly rise substantially.
**SRAS shifts left → real GDP ↓ + price level/inflation ↑**
Therefore:
**Unemployment ↑ AND inflation ↑**
That's stagflation.
genui{"learning_viz":{"type_id":"SUPPLY_SHOCK","initial_values":{"supply_shift":-16}}}
But economists incorporated exactly this problem into the **expectations-augmented Phillips curve**. A modern version essentially says inflation depends on expected inflation, the degree of economic slack/demand pressure, **and supply shocks**. Federal Reserve research explicitly models inflation in this way. ([Federal Reserve][1])
So stagflation doesn't necessarily mean:
> “The Phillips curve is wrong.”
It means:
> **“The economy's short-run Phillips curve can shift.”**
genui{"learning_viz":{"type_id":"PHILLIPS_CURVE_SHIFTS","initial_values":{"shift_amount":1.2}}}
### 3. So why use the Phillips curve at all?
Because policymakers still need to understand **demand-driven inflationary pressure**.
Imagine unemployment is very low, vacancies are extremely high, firms are struggling to recruit, wages accelerate and aggregate demand exceeds productive capacity.
In that situation:
**AD ↑ → unemployment ↓ → inflationary pressure ↑**
The Phillips-curve mechanism is potentially useful.
Conversely, during a recession:
**AD ↓ → unemployment ↑ → inflationary pressure ↓**
Again, potentially useful.
Indeed, Federal Reserve policymakers have described Phillips-curve-type frameworks as **one tool** for understanding inflation, while recognising their limitations. ([Federal Reserve][2])
### 4. What governments should NOT conclude
This is the really important IB Economics distinction:
**Short run:** there *may* be a trade-off between unemployment and inflation.
**Long run:** there is **no permanent trade-off** that allows policymakers simply to choose permanently lower unemployment by accepting permanently higher inflation.
Suppose the government repeatedly stimulates AD to keep unemployment below its natural rate.
Initially:
**AD ↑ → unemployment ↓ → inflation ↑**
But workers eventually notice inflation and revise their inflation expectations upward.
They demand higher nominal wages → firms' costs rise → **SRPC shifts upward**.
Eventually unemployment returns toward its natural rate, except now inflation is higher.
The government would have to keep generating unexpectedly higher inflation to keep unemployment below that level—which is not a sustainable policy strategy. This natural-rate/expectations mechanism remains central to modern Phillips-curve modelling. ([Federal Reserve][1])
### 5. Therefore, your instinct is basically pointing toward the modern interpretation
I wouldn't teach students:
> **“Governments use the Phillips curve to choose between inflation and unemployment.”**
That's potentially misleading.
I'd teach:
> **“The Phillips curve helps policymakers understand one source of inflation—the relationship between economic activity, labour-market tightness and inflationary pressure—but the relationship can shift because of inflation expectations and supply-side shocks.”**
That makes stagflation much easier for students to understand.
In fact, recent Federal Reserve research explicitly discusses circumstances where **supply shocks create a conflict between stabilising inflation and stabilising economic activity**, rather than treating the Phillips curve as a fixed policy menu. ([Federal Reserve][3])
So for **IBDP**, I'd make the progression:
**Simple SR Phillips curve → apparent trade-off → stagflation challenges fixed relationship → Friedman/Phelps expectations → SRPC shifts → vertical LRPC → modern policymaking uses it as one imperfect model alongside AD-AS and other evidence.**
That is considerably more defensible than simply teaching “governments choose a point on the Phillips curve.”
[1]: https://www.federalreserve.gov/econres/feds/files/2024032pap.pdf?utm_source=chatgpt.com "Monetary Policy, Employment Shortfalls, and the Natural Rate Hypothesis"
[2]: https://www.federalreserve.gov/monetarypolicy/fomcminutes20180131.htm?utm_source=chatgpt.com "The Fed - Monetary Policy:"
[3]: https://www.federalreserve.gov/econres/feds/2025.htm?utm_source=chatgpt.com "The Fed - Finance and Economics Discussion Series (FEDS) - 2025"
--REAL WORLD EXAMPLES--
❌ ✅ TRUE BREAKDOWNS of the Phillips Curve
These are the real contradictions — where inflation and unemployment moved in the same direction or didn’t respond as expected:
❌ 1. 1970s Stagflation
Inflation ↑
Unemployment ↑
✅ Clear breakdown due to supply shock (oil crisis).
❌ 2. Japan’s Lost Decades (1990s–2000s)
Low/negative inflation
Unemployment didn’t fall much
✅ Demand trap, deflation expectations, wage rigidity.
❌ 3. 2015–2019 USA/UK
Unemployment very low
Inflation stayed low
✅ Globalisation, weak unions, technology reducing wage pressure.
These are the true Phillips Curve failures.
PORTFOLIO CHECKPOINT
--Use the markscheme below to construct both 10-mark answers--
--PAST PAPERS--
--PAPER 1 (HL)--
--10-MARKER--
Explain how rising commodity prices and wages might lead to cost-push inflation.
Using two AD/AS diagrams, explain cost-push and demand-pull inflation.
Explain why measuring the rate of inflation using a consumer price index (CPI) may not be accurate.
--15-MARKER--
Discuss the view that deflation is more harmful than inflation.
NOTE: The majority of 15 markers that are related to achieving economic objectives, such as low and stable inflation, focus on evaluating the policy responses e.g "Evaluate the effectiveness of interventionist supply-side policies in reducing demand-pull inflation.", so will be inlcuded later.
--PAPER 1 (SL)
10-MARKER
Explain how the Consumer Price Index (CPI) is used to measure inflation.
Explain the factors that cause demand-pull and cost-push inflation.
Explain the difference between cost-push and demand-pull inflation.
Explain how a producer price index could be useful in predicting future inflation.
Explain the difficulties involved in measuring the rate of inflation.
15-MARKER
NOTE: The majority of 15 markers that are related to achieving economic objectives, such as low and stable inflation, focus on evaluating the policy responses e.g "Evaluate the effectiveness of interventionist supply-side policies in reducing demand-pull inflation.", so will be inlcuded later.
--PAPER 2 (HL/SL)--
Explain how Poland's labour market causes inflationary pressures
Explain how crowding out may help control inflationary pressure in Tanzania
Using an AD/AS diagram, explain how the peso's weakness is 'raising inflation'.
Using an AD/AS diagram, explain why 'the oil boom has led to inflationary pressures.'
Using an AD/AS diagram, explain why 'the falling rupee has also created inflationary pressures'.
--PAPER 3 (HL ONLY)--
Using Table 4, calculate the rate of inflation in the Czech Republic for 2019 and for 2020.
Using Table 3, calculate the rate of inflation in 2017 and in 2018.
Outline how monetary policy is used to lower the inflation rate in an economy.
Calculate the inflation rate for 2014 and for 2015. Enter your results in Table 1.
Outline how a high inflation rate might affect the current account balance.
Calculate the inflation rate for 2013 and 2015 for Country A.
Outline how a producer price index may be useful in predicting future inflation.
https://time.com/6221771/stagflation-crisis-debt-nouriel-roubini/
--TASK--
↓
"Look at the stakeholders below and decide who are the winners and losers following unexpected inflation."
↓
💡TIP: "To decide if the stakeholder is a winner or loser, simply consider whether the 'purchasing power' of their subsequent income or debt has risen or fallen in value."
↓
LEGO GREEDFLATION HERE
"If every party expected inflation to be 3%, and agreed to either receive or pay $103 in a year's time to preserve the purchasing power of a basket of goods costing $100 at today's prices, can you work out whether the $103 received or paid has risen or fallen in 'real' terms given the 'actual inflation' being different?"
↓
"Here is an example!"
"The landlord expected 3% inflation, so they asked for $103 at the end of the year, as they expected it to buy exactly the same basket of goods as the $100 at today's prices; however, the actual rate was in fact +3% more than expected, at 6%; therefore, the basket now costs $106, which means the real purchasing power of the $103 has fallen to 97.17% of what it was expected to be (103/106 x 100). In dollar terms, the $103 has the purchasing power of $97.17 in today's money."
↓